The popularity of furniture products in the hospital shows that the custom service has gone down the top of Pyramid and began to fight in the mass market. For the young enterprises in the furniture industry of the hospital, how to manage the user's needs scientifically? How to solve the contradiction between custom service and scale benefit? Service is customizable. This new marketing mode, which is named "modern custom marketing" and personalized service as its core, has been popular in recent years. After the promotion of "modern elements", this traditional marketing mode has greatly satisfied the needs of consumers, improved the market competitiveness of modern enterprises, and created a new way to make profits.
With the market segmentation and consumption upgrading, the customized service has gone to the forefront of high-end apparel and jewelry customization, and has begun to fight for the mass market. The most typical case is the medical furniture industry. At present, more and more manufacturers of medical furniture provide consumers with customized services including planning, design, production, installation and so on, which are welcomed by consumers.
The market of Medical Furniture Customization Service has been developing for 30 years, and consumer behavior and psychology are also undergoing profound changes. Chinese consumers are changing from pursuit of product function to the pursuit of beautifying life. Personality, comfort, health, environmental protection and intellectualized products and services are more and more popular among customers. In part of the mature regionalization market, diversified values and individualized lifestyles have come to light. And the Chinese medical furniture consumer market has entered the era of "large medical furniture", and the medical furniture industry has become an important carrier of leading and saying the way of life.
At present, the domestic furniture market in the hospital there is a consumer groups: they are at the age of 25~35 years, to accept new ideas and willing to within the limits of the pursuit of product quality and artistic enjoyment, but their purchasing power is limited, optimizing the space of the bedroom area there is an urgent demand. This is a terminal market with certain requirements for the quality and brand of the product, and it is also a market gap that has not been fully paid attention to. Consumers choose to customize medical furniture products, one is because it is difficult to find personalized products that match their needs in the market, the two is from the Huxing and the favor of high quality products. Taking the furniture category in the medical furniture industry as an example, the share of the customized furniture in the furniture market is only about 10%, but with the advent of the personalized era, the development space of the entire Furniture Customization industry will expand rapidly.